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Product Design

Industrial design is a discipline historically known for creating products and systems that optimize function, value and appearance for the mutual benefit of stakeholders involved. It has thrived in recent years—as many other disciplines recognize the value of ID in cross-disciplinary collaboration and innovation efforts.

Today, the role of design is expanding beyond traditional boundaries with multifaceted challenges and exposure to complex wicked problems. Designers are now invited early in the process to frame the problem and establish empathy with human-centered intentions. They frequently facilitate projects that require creative sensibility and mapping of holistic sequential experience. Such an immersive shift has resulted in considerable growth in emerging areas of industrial design: design research, UX (user experience) design, integrative design, social impact, entrepreneurship, etc.

It is no surprise that education is affiliated closely with these advancements in ID. The majority of design programs are established around traditional core competencies (ideation, visualization, prototyping and etc.). But more leading-edge content is being delivered in classrooms to ensure concurrent education. These days, students are very familiar with the holistic design approach that encompasses nonlinear inquiry—framing a wide range of design opportunities and developing solutions that offer value propositions. Together, we can cultivate a culture for adaptive creativity that impacts human lives on a global scale.

Identification and anti-counterfeiting products. R&D nanotechnology

Thinking in Brand!

What types of goods can be counterfeited?

Counterfeit goods span across multiple industries including everything from apparel, accessories, music, software, medications and cigarettes, to automobile and airplane parts, consumer goods, toys and electronics.

Why should you care?

Counterfeiting is not a victimless crime. Counterfeiters often prey on consumer desire for low prices. But that cheap price comes at a high cost to yourself and others:

  • IT’S DANGEROUS: Counterfeit goods are often made using cheap, substandard, and dangerous components that put the health and safety of consumers at risk.
  • IT COULD COST YOU: Purchasing from counterfeit websites puts you at risk for identity theft and credit card fraud when you provide a counterfeit merchant with your information. Downloading or streaming from illegal websites could put you at risk for malware – which can steal your personal or credit card information.
  • IT’S ILLEGAL: Counterfeiting is illegal and purchasing counterfeit products supports illegal activity.
  • IT COSTS YOUR CITY: Counterfeiters do not pay taxes, meaning less money for your city’s schools, hospitals, parks and other social programs.
  • IT SUPPORTS CHILD LABOR: Counterfeiters do not pay their employees fair wages or benefits, have poor working conditions, and often use forced or child labor.
  • IT SUPPORTS ORGANIZED CRIME: The profits from counterfeiting sales have been linked to funding organized crime, drug trafficking and even terrorist activity.
  • IT HURTS LEGITIMATE COMPANIES: Legitimate manufacturers devote significant resources to research and development of products and building a reputation for quality among consumers. Counterfeiters, in turn, seek to profit unfairly off of another company’s good name. The lost sales and profits that result from this unfair competition translate directly into lower wages and lost jobs, as well as higher prices for consumers.

How can you avoid purchasing fakes?

Look for the “3 P’s”

  • PRICE:If the price looks too good to be true, it probably is.
  • PACKAGING: If the product is being sold without its packaging, or the packaging appears to be of low quality, or includes printing errors (for example, blurry pictures, typos, spelling or grammatical errors) it is probably counterfeit.
  • PLACE: Consider where the product is being sold:
    • In-Store: Ask yourself if you would normally expect to find the product sold in this type of environment. Deal only with legitimate, established merchants.
    • Online: Counterfeiters often steal pictures and formatting from the real websites to make their websites look legit, so don’t be fooled by a professional-looking website. Check out the fine print in the product descriptions, FAQ’s, or “Contact Us” pages. If you find typos, grammatical and spelling errors, or incomplete information, then the site is probably fake

IoT Solutions

The success of the idea of connecting devices to make them more efficient is dependent upon access to and storage & processing of data. For this purpose, companies working on IoT collect data from multiple sources and store it in their cloud network for further processing


Adds semantic meaning and business logic to real-time IoT smart product data. We provide a managed cloud service to harness this data and enable smarter customer experiences and supply chain applications that unlock significant new enterprise value.


Understand the competitive urgency: reasons your supply chain needs to be smart

Supply chain and logistics strategies are rapidly evolving. Cisco estimates that IoT will deliver 1.9 trillion dollars in value to supply chain enhancements alone over the next 10 years (which is nearly a quarter of IoT’s expected value for business).

How can IoT impact your supply chain?:

  • How to avoid costly recalls through better supply chain monitoring.
  • Increase visibility and traceability of products to avoid fraud, while creating robust brand protection solutions through digital identities.
  • The importance of product transparency to increase consumer engagement, which is already dwindling for major corporations.
  • How to improve your systems with real-time data.

And much more.

Be ready for the shift to smart, connected supply chains

From better inventory management to traceability to increased consumer demand, there’s a lot to consider.